Exposed: The Art and Science of Emotive Clinical and Dental Laboratory Photography
Dental photography serves as an effective tool for communication with colleagues, and as an emotional means of marketing to patients and clients regarding our clinical services and laboratory products. This presentation will discuss the basic philosophy, equipment, and resources necessary for clinical intraoral images, full-face portraits, laboratory/bench-top product photos, and publishing outstanding high-end results with low-end consumer cost to enhance personal professional development, boost social media engagement, and for publication in scientific peer-review. No experience or equipment is necessary.
Learning Objectives:
- List the marketing tactics and techniques that can be used with dental photography to attract referrals, company sponsorship, and new patient clientel
- Compare the final results of various photographs made with both professional and consumer level equipment
- Improve current skills through demonstrated dental photography exercises shown in the lecture
- Create a portfolio of case studies to share with colleagues that will showcase your ability to document with dental photography
CE Units: 3
Thursday 8:30am - 11:30am
Dr. Miles Cone
Dr. Miles R. Cone is a graduate of Tufts University School of Dental Medicine, and completed a three-year Prosthodontic residency program while serving in the United States Army. In addition to achieving board certification and diplomate status within his specialty, Dr. Cone has also successfully challenged all the requirements necessary to earn his designation as a Certified Dental Technician. Currently, Dr. Cone’s career in civilian life revolves around his dual role as the owner of Nuance Dental Specialists, a private practice dental clinic limited to prosthetic dentistry in the heart of Portland, Maine and his role as a Key Opinion Leader. When Dr. Cone is not at the chair, in the classroom teaching, or at the lab bench, he can be found traveling the world looking for adventure, or relaxing at home with his wife, four children, and English Bulldog.